In 2010, Levi Strauss & Co. was selected as one of 60 companies worldwide to road-test two new protocols to measure GHG emissions. One was designed to measure the climate change impact of a product and the other to measure the climate change impact of their entire supply chain. These protocols were created by the World Resources Institute and World Business Council for Sustainable Development and have been finalized as of October 2011.
In 2007, Levi Strauss & Co performed a lifecycle assessment of their Levis 501 Jeans and Dockers® Original Khakis. Over 400 MJ of energy are consumed during the full product lifecycle of a pair of 501 Levis, with sources ranging from factory operations to heating water for warm washing at home. In response, Levi Strauss & Co launched three initiatives:
- A Care Tag for Our Planet. A first for a retailer, Levi’s® new Care Tags on their products encourage consumers to “wash in cold, line dry when possible and donate used clothes to Goodwill when no longer needed.
- Care to Air Design Challenge. Their recent “Care to Air” design challenge was the latest “Care Tag” initiative to engage consumers by putting out the call to designers and eco-innovators around the world to “hang out” their best ideas for air drying clothes.
- P&G Coldwater Tide & Signature by Levi Strauss & Co.™ In 2009, Levi Strauss & Co partnered with Alliance to Save Energy and Procter & Gamble, makers of Tide Coldwater, to co-promote our Signature by Levi Strauss & Co.™ jeans in 1,500 Walmart stores, encouraging consumers to save energy by washing their jeans in cold water.
Levi Strauss & Co enforce adherence to our Restricted Substance List by performing and implementing rigorous training, auditing and testing in collaboration with other brands and retailers to ensure that chemicals are used responsibly from product design to development, manufacturing and distribution.
Reduce, Reuse, Recycle
Levi Strauss & Co are always looking for new ways to reduce waste by reusing materials in their stores or by extending the lives of their products. For example:
- Encouraging reuse. In 2009, Levi Strauss & Co launched the Care Tag for Our Planet in cooperation with Goodwill. The tag on Levi Strauss & Co’s products not only instructs consumers on how to clean their clothes with less environmental impact; it also encourages them to donate used jeans to Goodwill rather than throwing them out. According to Goodwill, about 23.8 billion pounds of clothing end up in U.S. landfills each year. Goodwill organizations in the U.S. and Canada divert more than 1.5 billion pounds of clothing and textiles a year from landfills and, in the process, create job-training opportunities for more than 1.5 million people annually.
- Incorporating recycled fibers. In 2009, products made with post-consumer fiber were added to the already robust 501 Levis eco line of jeans and tops made with 100% organic cotton, offering consumers who wish to tread more lightly on the environment a choice when it comes to their denim.
- Reducing packaging. They have already reduced packaging of the Signature by Levi Strauss & Co.™ brand and are committed to do the same for the Levi’s® brand where possible. They are reducing the number of “hangtags” on each garment from an average of three to two. They are also beginning to print size and care information directly onto garments.
- Responsible procurement of forest products. Levi Strauss & Co. is committed to responsible procurement and efficient use of forest products throughout their global operations. Since the early 1990s, they’ve had a Sustainable Forest Procurement Policy that applies to all forest products we may procure, including paper, product packaging and hangtags, corrugated, construction and decoration materials, and furniture. They are committed to helping to maintain and restore the ecological integrity of their plant’s forest ecosystems and the natural capital and environmental services provide for them.